Emotional and Rational Drivers Activity

Understanding the emotional (rather than simply rational) reasons someone wants to work with / buy from your small business is essential in driving genuine connection and brand loyalty. It’s been found that up to 90% of our purchase decision comes as a result of an emotional driver rather than commonly thought rational ones i.e., price, proximity etc. This is so crucial for business owners to understand we have created a free useful document for small business owners and those working in larger brands to start understanding — and utilising — emotional drivers today.

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If you have any questions, simply email us hello@mydailybusiness.com and for a tailored 1:1 session with Fiona check out our 1:1 business mentoring packages.