Consider the last great campaign or project you ran in your biz. Who did you talk to about it? Chances are —for it to have been so successful —you debated, discussed and dissected it with someone, whether your staff, spouse or successful biz friends.

A habit is something we do almost without thinking. It’s a routine of behaviour that we do so often that it becomes second nature. Think brushing your teeth, putting on your seatbelt or making coffee first thing in the morning.