Note: Stock due early September. Shipping is for Australia only (for orders outside Australia please click here or check with the main online bookshops in your area).
THIS IS A PRE-ORDER OF BUSINESS TO BRAND, WHICH IS NOT AVAILABLE UNTIL AFTER 3RD SEPTEMBER 2024 IN AUSTRALIA AND NEW ZEALAND AND 4TH DECEMBER IN US AND UK.
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.
Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.
From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
This is a game-changer for any entrepreneur serious about building a lasting brand. By weaving in interviews with successful brand owners and sharing her own insights, Fiona instils a sense of excitement and purpose in her readers, encouraging them to envision and pursue their brand's transformative potential. This book is a must-read!
Simran Kaur, Founder, Girls That Invest
About the Author
Fiona Killackey is an award-winning author (Passion Purpose Profit), podcaster and the founder of My Daily Business, which offers online education, business coaching, creative ideation and consulting. Fiona's work is all about helping business owners (and their teams) understand and create their brand strategy, structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.
This is a signed copy (PRE ORDER) from the author, Fiona Killackey. You can email us if you would like a specific message written - hello@mydailybusiness.com (just include your order # in the email)
ISBN:9781743799710
ISBN-10:1743799713
Audience: Business / Motivation
Format: Flexi Bound Book
Language: English
Number Of Pages: 256
Published: 3 September 2024
Publisher: Hardie Grant Books
Dimensions (cm): 21cm x 16cm
Weight (kg):
Note: Stock due early September. Shipping is for Australia only (for orders outside Australia please click here or check with the main online bookshops in your area).
THIS IS A PRE-ORDER OF BUSINESS TO BRAND, WHICH IS NOT AVAILABLE UNTIL AFTER 3RD SEPTEMBER 2024 IN AUSTRALIA AND NEW ZEALAND AND 4TH DECEMBER IN US AND UK.
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.
Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.
From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
This is a game-changer for any entrepreneur serious about building a lasting brand. By weaving in interviews with successful brand owners and sharing her own insights, Fiona instils a sense of excitement and purpose in her readers, encouraging them to envision and pursue their brand's transformative potential. This book is a must-read!
Simran Kaur, Founder, Girls That Invest
About the Author
Fiona Killackey is an award-winning author (Passion Purpose Profit), podcaster and the founder of My Daily Business, which offers online education, business coaching, creative ideation and consulting. Fiona's work is all about helping business owners (and their teams) understand and create their brand strategy, structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.
This is a signed copy (PRE ORDER) from the author, Fiona Killackey. You can email us if you would like a specific message written - hello@mydailybusiness.com (just include your order # in the email)
ISBN:9781743799710
ISBN-10:1743799713
Audience: Business / Motivation
Format: Flexi Bound Book
Language: English
Number Of Pages: 256
Published: 3 September 2024
Publisher: Hardie Grant Books
Dimensions (cm): 21cm x 16cm
Weight (kg):
