BUSINESS CONSULTING - MELBOURNE - SYDNEY - GLOBAL
TRUSTED BY TEAMS AT
When the questions get bigger
Where should we focus? What do we want to be known for? Do we have the people and plans in place to get there? Why are we doing this?
I bring an experienced outside perspective, get to know how the business works and help you make sense of the choices in front of you.
Then we turn the direction into practical next steps.
Business strategy for what comes next.
I work with business founders and leadership teams to get clarity over what comes next and exactly how to get there (in a way that is still enjoyable).
Ways to work together
Start with the question or opportunity in front of you. We’ll shape the work around what the business needs.
Strategy Workshops
Strategy Projects
Bring your leadership or marketing team together to work through a specific challenge, opportunity or point of change. Leave with shared direction and clear next steps.
Ongoing Advisory
Get a clear picture of where the business is now, what it wants to achieve and what needs to change. We’ll shape priorities for the next 90 days and 12 months.
For a small number of businesses, I provide quarterly strategic support, leadership sessions or off-sites to review progress and work through decisions.
The work starts before we meet
Before a workshop or strategy project commences, I want to understand what’s happening across the business. That might include a questionnaire for the team, with the option to respond anonymously. I use what I receive to shape the work around the real question, rather than bringing in a set agenda.
We work through the findings together and agree on what needs attention. Afterwards, I capture the direction in something the team can use, such as a report, guidelines, 90-day actions or practical frameworks.
WHAT CLIENTS SAY
“Fiona is a powerhouse of marketing capability. Leveraging her vast knowledge and experience in Brand, Comms, PR and execution, Fiona established a fully fledged marketing function in a matter of months, taking us from 0 - 100 through her sheer will and determinism. I attribute majority of our subsequent success and growth to Fiona’s contribution and feel very privileged to have had the opportunity to see such a professional in action.”
MATHEW GALT, AUSTRALIA POST
SELECTED WORK
Australia Post
Building a marketing function for new startup
What began as marketing workshops for a new e-commerce fulfilment service grew into a six-month engagement. I helped shape the marketing approach and team, and worked across brand, media outreach, events and website development with an external agency.
Peninsula Leisure (PARC)
Burch & Co
Business development as a leadership practice
A tailored workshop helped the leadership team consider shared ownership of growth, client relationships and opportunities across the firm.
Creating alignment for brand refresh
I worked with the CEO and facilitated a session with key stakeholders to shape the brand brief and give the appointed design agency a clear direction.
AMEB (in partnership with Liquorice Agency)
Strategy for celebrating 100 years as a brand
Strategy workshops explored the organisation’s goals, audiences and position, generating concepts for a virtual orchestra, a centenary book and an event at MONA.
Radical Yes
Business development as a leadership practice
A tailored workshop helped the leadership team consider shared ownership of growth, client relationships and opportunities across the firm.
Sage x Clare
Business development as a leadership practice
A tailored workshop helped the leadership team consider shared ownership of growth, client relationships and opportunities across the firm.
WHAT CLIENTS SAY
“Peninsula Leisure approached Fiona to help develop a brand brief after being highly recommended. The challenge was to engage senior management and the board to ensure brand attributes and communication messages were clearly articulated to ensure the development of an effective brand for our new company. Fiona worked with me, as CEO, and then facilitated a session with all key stakeholders ensuring engagement and ‘buy in’, and the end result has now placed us in a united position and given the appointed design agency clarity. Fiona mapped out a strong strategy to ensure our objectives were met, and delivered in an engaging productive manner whilst mindful of our limited timeframe. We would not hesitate to recommend Fiona and look forward to working with her again soon.”
TIM GLEDHILL CEO, PENINSULA LEISURE (PARC)